Demographic change, climate change, digitalisation– these are just a few of the megatrends that will accompany large and small companies over the next few years. Markets are changing creating new forms of employment and new business models, new challenges and new opportunities. In the LebensPhasenHaus companies can gather information, but also contribute with their products and services for e.g., marketing and sales purposes, training courses and company events or as development partners in larger (international) research projects.

In the LebensPhasenHaus, manufacturers receive feedback directly from their potential target group. With the help of focus groups and design-thinking workshops, they can develop suitable feature catalogues or intuitive operating concepts, thereby accelerating their innovation processes. In acceptance studies or market analyses, they can learn more about the markets of the future. Moreover, they become part of an active ecosystem of manufacturers and service providers, trades and consultants, potential partners, critical users and future users of their solutions. This results in the LebensPhasenHaus becoming an incubator for the social, housing and private sectors– from brainstorming to opening up new markets.

  • What developments and megatrends are to be expected?
  • What needs and requirements can be derived from this?
  • How do these influence regional and international markets?
  • Which services and products are in demand?
  • Which partners, platforms and value creation networks are needed?
  • How can products be improved?
  • How do potential users absorb new products, services and ideas?